Proraso is an Italian brand dedicated to the care of the beard, from an existing container we made a re-design of a pack of beard oil in a dropper format to a spray and then we made the hole range of products such as shampoo, after shave spray, shaving foam and the beard oil spray.

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First we analyzed the brand and we wanted to inspire masculinity and tradition, using as inspiration the old jars where barbers stored their ointments in the Roman Empire.

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The concept comes from retaking the origin in ancient Rome. Behind a great beard, there is a great man.

Universidad ELISAVA 2020-2021

Estructural packaging de innovación

Clara Cabral & Isaac Salom

Coworkers

Nicole Diamant & Nicolás Angarita