Proraso is an Italian brand dedicated to the care of the beard, from an existing container we made a re-design of a pack of beard oil in a dropper format to a spray and then we made the hole range of products such as shampoo, after shave spray, shaving foam and the beard oil spray.
First we analyzed the brand and we wanted to inspire masculinity and tradition, using as inspiration the old jars where barbers stored their ointments in the Roman Empire.
The concept comes from retaking the origin in ancient Rome. Behind a great beard, there is a great man.
Universidad ELISAVA 2020-2021
Estructural packaging de innovación
Clara Cabral & Isaac Salom
Nicole Diamant & Nicolás Angarita